It started with a few shirts for friends.

dixonxx began with one person, a printer, and a handful of slogans that kept turning up in conversation. They were printed because they deserved to exist — first for friends, then for the friends of friends, then for people we'd never met. Nothing about it was planned.

It's a small label now, and it works the same way. Every piece is printed to order, one at a time, after someone asks for it. Nothing sits in a warehouse and nothing is made in advance. It takes a few days longer. We think the thing you get back is worth the wait — a good shirt, an idea on the front of it, and no pile of leftovers behind it.